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| June,
2011 Take a little
R&R – ‘Review and Refresh’ this Summer.
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Use
the summer for some R&R - Review and Refresh. Taking
stock of your company now can rev up your sales for the
rest of the year. We recommend these two tactics.
- Sales
Summit
- Marketing
Audit
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The ‘dog days of summer’ may
be approaching, but it’s a good time of year to stay
cool and take stock of your company. Taking time now to
assess your company’s vision, plans and position in
the marketplace will set you up for success for the rest
of 2011 and beyond. The following are two actions that any
company, small or large, can take to increase marketing
effectiveness and sales performance.
1. Sales
Summit: Earlier
this month a client asked TJPR to come in and assess the
status of the company’s marketing program to increase
sales. After an initial review of numbers and strategies,
TJPR presented suggestions to company associates for education,
feedback and brainstorming. The client walked away with
a more visible competitive positioning, a system for targeting
potential clients, stronger messages, and more aggressive
marketing tactics, including email contact and blog activity.
The conversation was also extremely productive in that it
served to
- get
everybody on the same page
- give
everybody a voice
- reinforce
the brand and marketing messages, and
- sharpen
the associates’ sales focus.
Everyone
left the meeting with new strategies and a three-month plan.
They also left with a better sense of goals and timing,
and just as importantly, a renewed energy for marketing.
2. Marketing Audit:
Summer is also a smart time to optimize brand messaging
and strategy for effective sales programs. Conducting a
marketing audit – based on market research –
can help a company gain insights into customer needs and
perceptions as well as marketplace visibility. This information
can then be analyzed to identify problems and opportunities.
Identifying new target audiences and strategies, and deepening
marketing messages can give a company the extra bench strength
it needs to win business over competitors.
Once you have reviewed and reset your marketing plans, you
can forge ahead with the confidence that comes from having
had a mid-year review and emerging with the right strategies
and tools for success.
If your company can benefit from a fresh look at your sales
and marketing picture, stay cool and look at this summer
as a gift. And call us at Treco-Jones Public Relations to
help you prepare for the rest of the year.
Best regards,
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