TRAINING SERVICES

All training sessions are customized to client needs, experience and skill levels. They focus on strategic messaging, tough questions and tools required for success.

• Executive media training
  • Private coaching sessions for CEOs and top executive teams
  • Builds on client's style and strengths
  • Interactive format with videotaped interviews and feedback
  • Useful for both positive and negative situations
  • Pre-media interview telephone coaching also available
    
    
• Media training workshops
  • Half- or full-day workshops for groups on media and messaging
  • Information and techniques for managing media interviews for the most positive outcome
  • May be oriented to a client's real-life situation
  • Educational approach includes information for practical use, and hands-on videotaped interviews and feedback
    
    
• Strategic messaging workshops
  • Half-day workshops for groups on using key messages to extend brand and unify image
  • Aligns teams and organizations with brand position
  • Promotes consistency in internal and external communications
  • Interactive format includes hands-on videotaped interviews and feedback
    
    
• General workshop topics include:
• Achieving Brand Success
• Developing an Effective Marketing Plan
• Media Relations: Meet Today’s Media
• Creating a Crisis Communication Plan
• Crisis Response 101
• Effective Messaging (customized for client)